As part of one of our recent campaigns, Uplify engaged over 250 creators to promote Ubisoft key releases of the year.
Ubisoft Forward is the company’s main annual event, allowing Ubisoft to engage the global gaming community and strengthen its connection with the Brazilian audience—one of Ubisoft’s key markets with a highly active gaming community.
Using Uplify’s platform, Ubisoft effectively communicated the event to the gaming community. Streamers used their channels to promote registrations for Ubisoft Forward 2024. This campaign marked the beginning of our partnership with Ubisoft, a global leader in the gaming industry, and showcased the power of our ecosystem, which includes over 18,000 streamers.
Powering Success with Optimization Tools
To drive engagement, Uplify leveraged AI-powered technology to target the 250 highest-performing streamers on Twitch. These creators embedded Ubisoft’s ad materials directly into their content with seamless automated distribution, reaching their communities effectively.
- Intelligent Audience Targeting: Uplify’s AI engine processes 7,000 data points per second, ensuring the right ad formats are delivered at the right time, on the right channels, and to the right audience. This precision targeting maximized viewer response.
- Real-time Optimization: With access to real-time data, we continuously fine-tuned the campaign, making quick adjustments to boost reach and performance.
Creative Formats That Drive Impact
To captivate Brazilian gamers, Uplify deployed 50% overlay creative formats, which act like full-screen ads, integrated directly into the heart of creator content. These formats are designed to bypass ad-blockers, achieving 100% view-through rate (VTR). Our creative approach also sparked emotional engagement, resulting in 80% ad recall.
Results
Over the course of the six-day campaign, the audience exceeded 535,000 users, with 1.6 million impressions. The campaign achieved a CTR of 0.50%, which is 42.9% higher than the industry benchmark of 0.35%.
"The synergy between Ubisoft and Uplify is evident, given how innovative both companies are in their respective roles in the gaming industry. This campaign proved the impact of working with those who deeply understand how to communicate with the gaming audience. We are proud to contribute to the success of an event as important as Ubisoft Forward," said Humberto Galdieri, Vice President of Uplify in Brazil.
Audience Insights for Advertisers
According to our latest audience research, 80% of Brazilians play online games daily and spend an average of 6 hours a day online. By focusing on popular genres like role-playing (33%), sports (27%), action (20%), and strategy (8%), we are able to address the diverse gaming preferences of the Brazilian audience. They are highly engaged with new releases, exclusive in-game content, and community events.
If you're looking for creative ideas and ad solutions that connect with creator audiences, reach out to us by the link.
