When Intel launched its highly anticipated Gamer Days 2024 campaign in Brazil, no one could have predicted the scale of its success. With gamers across the country immersing themselves in exclusive deals, top-tier gear, and cutting-edge technology, the event exceeded all expectations. A collaboration between Intel, Dentsu, and Uplify’s advanced influencer media buying technology, the campaign not only captivated over 1.3 million unique viewers but also pushed the boundaries of tech-driven influencer marketing.
The goal was simple yet ambitious: boost brand awareness and engage deeply with Gen Z and Gen Y gamers. With the gaming world being highly competitive, Intel needed a fresh approach. The solution? Uplify’s technology, which enabled Intel to deliver its brand message through tailored, engaging content, driving interaction on platforms like Twitch and YouTube.
Tapping into the Power of Gamers
Intel Gamer Days is all about empowering gamers with pro-level gear, making it a much-awaited event in Brazil’s gaming community. The tagline "Play Like a Pro" resonated with the gaming audience, inviting them to upgrade their setups and dive into an enhanced gaming experience. But the real success of the campaign came from how Intel reached this massive audience.
Using Uplify’s programmatic approach, the campaign targeted the right viewers with the right message at the right time. More than 300 influencers participated, streaming live content to their loyal followers while seamlessly integrating Intel’s message into their broadcasts.
"We developed a bright and original creative that seamlessly and subtly delivers the brand message, integrating effortlessly into influencer content. This type of advertisement doesn’t get skipped. Additionally, the proposed format options are resistant to ad-blocking, ensuring 100% reach and high audience engagement rates." Humberto Galdieri, Vice President of Uplify Brazil.
Real-Time Optimization
for Maximum Engagement
Throughout the campaign’s 10-day run, Uplify’s real-time metric optimization played a crucial role in delivering impressive results. Advertisers could track key metrics such as CPM, CTR, and CPV, adjusting the campaign on the go to improve engagement and performance. Fraudulent traffic was reduced to zero, thanks to Uplify’s advanced AntiFraud system, ensuring that the campaign stats reflected genuine interactions.
“Throughout the campaign, thanks to the outstanding work of the community department, we scaled both reach and impressions almost exponentially each day. Simultaneously, to meet KPIs beyond just reach, we utilized Uplify’s technology to automatically pause campaigns that didn’t meet the benchmark CTR targets.” As Julia Vlasova, Head of Accounting at Uplify.
Campaign Results
By the end of Intel Gamer Days 2024, the numbers spoke louder than words:
- Unique Views: 1,360,000+
- Influencer Participation: 440+ streamers
- Clicks: 38,000
- Engagement with Pop-Up Banners: 6.8%
- CTR: 0.73%, exceeding the planned 7% benchmark
The combination of Overlay Ads for reach and Pop-Up Banners for engagement drove maximum impact. Viewers weren’t just passively watching; they were actively engaging with Intel’s products, visiting the campaign's landing pages, and showing genuine interest in upgrading their gaming setups.
A Measurable Impact on Brand Perception
Beyond the immediate metrics, the campaign achieved something equally important: a lasting impact on Intel’s brand perception. A brand lift study conducted during the campaign showed a 4.5% increase in purchase intent for Intel products. Interest in Intel’s Core processors grew by 4.3%, while the intention to purchase Intel GPUs rose by 3.6%. The study highlighted how effective communication with the right audience can build stronger brand loyalty and drive long-term growth.
A Glimpse into the Future
of Influencer Marketing
"Intel Gamer Days 2024 has set a new benchmark for how brands can engage with Brazil's gaming community through innovative digital formats. Our partnership with Intel and Dentsu showed the true potential of programmatic advertising in the gaming world. By combining Uplify's cutting-edge technology with Intel's visionary campaign, we were able to reach over a million unique viewers in just 10 days.” Humberto Galdieri, Vice President of Uplify Brazil.
The success of this campaign was a testament to how innovation, data-driven targeting, and creative collaboration can come together to elevate brands and engage new generations of consumers. With Uplify’s programmatic platform, brands like Intel can now connect with highly engaged, loyal audiences at scale, ensuring that every campaign leaves a lasting impression.
To develop a media plan with an intelligent selection from Uplify's network of 35,000 creators according to your marketing goals, please reach out to us through the link.
