The Challenge:
Global gaming giant IGG came to Uplify with a powerful mission — put their new mobile game Frozen War on the map. With a high-value target audience of 20-35 y.o. male mobile gamers and a juicy incentive (a chance to win a Nintendo Switch!), IGG needed visibility, clicks, and pre-registrations — fast.
The Goal:
- Build strong awareness for the Frozen War release
- Drive pre-registrations ahead of launch
- Highlight the exclusive promo giveaway
The Uplify Solution:
We didn’t just run ads. We dropped into the heart of the gaming world — live streams.
Across 375 creator channels, we rolled out:
🔥 Branded animated overlays that seamlessly blended into gameplay
💬 Clickable chat links that let viewers instantly pre-register
It wasn’t just native — it was next-level integrated advertising, designed to feel like part of the game itself.
The Results:
From February 28 to March 18, 2025, we brought the heat:
- 👀 1.3M+ Impressions
- 📣 447K+ Unique Reach
- 🔥 0.69% Average CTR — 15% higher than planned!
- All campaign targets? Hit.
- Brand feedback? Very happy.
- Future plans? More campaigns already in motion.
Why It Worked:
We don’t do one-size-fits-all. With Uplify, Frozen War got:
✅ Instant access to hyper-relevant gaming creators
✅ Engaged, buying-ready audience
✅ Real-time performance tracking
At Uplify, we're not just running ads — we're revolutionizing gaming media and the creator economy.
Ready to launch your next hit? Let’s talk sales@uplify.app
Check out how it looked in action:
