12th Gen Intel Core: Scalable experience Gen Z onboarding via YouTube Live

Unlocking hard-to-reach Gen-Z audience in high competitive market in India was the great challenge for promotion 12th Gen Intel® CoreTM Laptops.

But the collaborative strategy of Intel with our Partners Carat and StreamO by supporting Uplify as a ad-tech provider helped to empower 600K+ live vies with 100% VTR
Discover the campaign details and congrats partner with powerful results.

Goal

To create awareness and preference of GenZ For 12th Gen Intel Processors.

Solution

Using gaming creators of YouTube Life as an effective channel for reaching Gen-Z

Execution

1. Surveys and Data Collection: Gathered insights from PC gamers through surveys to understand their preferences and behavior.
2. Introducing Brand Messaging: Integrated brand messaging for the launch of 12th Gen Intel® CoreTM laptops into live streams of independent YouTubers on YouTube Live, accompanied by a call to action in the chatbox.
3. Rich Media Video Overlay: Implemented brand messaging in the form of unskippable, unblockable, and unstoppable rich media video overlays across thousands of YouTube live streams, ensuring high visibility.
4. ‍Social Media Campaigns: Engaged live streamers and influencers to promote the campaign on platforms like Instagram and Discord, amplifying reach and engagement.
5. Speсial Event Activation: 'Streamers Hangout' event to connect with the community, featuring interactive content that encouraged audience participation in community-building activities. Attendees had the opportunity to play with their favorite Valorant streamers. This led to a 41.8% increase in viewership for all streamers during the event, along with heightened interaction in the comments section.
   

‍
Results

‍

• 100% of 600K+ live views of 15-second leaderboard artwork of Intel®️ CoreTM processors, delivered on live streams with a corresponding CTA in the chatbox to real human audiences over a 17-day period.
• Delivered a CTR > 1%, almost double the value for an average campaign as a result of activating a very niche but engaged audience through careful selection of streamers participating in the campaign.
• Estimated unique reach of about 250K comprising mostly of PC gaming enthusiasts. 
• Over 500 streamers mobilized for the cause, with more than 300 streamers featuring campaign ads in their live streams and across social media channels each day.
  
  Through step-by step strategy and innovative content integration, Intel successfully elevated its brand presence within the Gen-Z gaming landscape, reinforcing its commitment to engaging with audiences on their terms.
  ‍
  
  

‍